Our Name - What is a Step Function?
The mathematical concept behind our agency name.
A Step Function is a mathematical function that abruptly jumps from one value to another at specific points, while remaining constant between these jumps. Imagine a staircase: each step represents a constant value, and moving from one step to another represents the instantaneous change in value.
Key characteristics:
- Discontinuous at transition points
- Constant between transitions
- Can have finite or infinite number of steps
- Often used to model systems that change state suddenly
Interactive Step Function Visualization
Step Function
Current Value
Step functions are commonly applied in engineering, economics, and signal processing to represent systems that switch between discrete states. At Step Function, we apply this concept to beauty brand transformations - creating significant, measurable jumps in brand performance rather than incremental changes.