Growth, in discrete steps.From first formula to exit.Diligence from operators.A second read on your portfolio.
A consultancy for beauty and wellness brands and their investors. We cover formula, go-to-market and transactions. 20+ years. $20B+ in value delivered.
A consultancy for founders and CEOs of beauty and wellness brands. We work on your formula, your channel plan and your P&L. 20+ years. Multiple liquidity events.
Commercial and technical diligence on beauty and wellness targets, for investors and PE firms. After close, our operators help management run the plan.
A consultancy for corporate teams in beauty and wellness. We test what you plan to build, buy or retire. A global network of experts backs each read.
The record.
20+
Years of experience
In beauty and wellness, consumer and professional
$20B+
In value delivered
Multiple
Liquidity events
We take you through each number on the call.
Multiple liquidity events, so we know what a buyer checks first.
$20B+ in value delivered. Ask us how we count it.
20+ years across consumer and professional channels.
Where we work.
Brand and go-to-market
Positioning, pricing architecture and channel sequencing across DTC, specialty, mass and pro.
Material science
Formula, claims and substantiation, reviewed by people who formulate.
Transactions
Diligence, value creation and exit readiness.
How we work withFoundersInvestorsStrategics
Formula and claims
We review your INCI list, stability data and substantiation before a retailer or buyer does.
Channel sequencing
DTC, specialty, mass and pro, in the order your margin can carry.
Exit readiness
A P&L and a data room that hold up in diligence.
Commercial diligence
Velocity, door quality, channel mix and pricing headroom.
Technical diligence
Formula, IP, supply and regulatory exposure.
Value creation
A 100-day plan, and operators to run it with management.
Portfolio and white space
What your range should own, and which SKUs to retire.
Target screening
Formula, brand and channel fit, checked before you bid.
Innovation pipeline
From bench to claim to shelf, with material scientists in the room.
We read the formula.
Material scientists are part of our team. They check claims, stability and regulatory exposure at the level of the molecule.
- NiacinamideBarrier and tone
- RetinolCell turnover
- Tripeptide-1Signal peptide
Read how we check a formulaCheck an ingredient list for EU dates
Who does the work.
- Operators
- Marketers
- Material scientists
A global network of experts in consumer and professional beauty and wellness backs them.
How an engagement runs.
Call
45 minutes with a partner. You leave with our first read of the problem.
Scope
One page with the question, the team, the fee and the timeline.
Work
Six to twelve weeks. One partner stays on it from start to finish.
Plan
You get the plan, the model behind it and the deck your buyer or board reads.
Book 45 minutes with a partner.
Pick a time below. Tell us the decision you face and we tell you how we would approach it.
Before you book.
Who do you work with?
Founders and CEOs of beauty and wellness brands, the investors who back them and the strategics who buy them, in consumer and professional channels.
What happens on the first call?
You get 45 minutes with a partner. Tell us the decision you face and we tell you how we would approach it.
What does an engagement cost?
A fixed fee, agreed in the scope after the first call.
How soon can you start?
Usually within two weeks of a signed scope.
Will you sign an NDA?
Yes. Send yours before the call, or ask for ours.