Our process - How we work
Step Function brings deep expertise in consumer packaged goods, with a special focus on brands. Our proven methodology helps brands elevate their digital presence, optimize their e-commerce experience, and create meaningful connections with their customers.
Discover
We begin by immersing ourselves in your brand ecosystem and consumer landscape. Our team of CPG specialists conducts comprehensive market research to understand what makes your beauty or cosmetics brand unique.
Our beauty industry experts analyze current market trends, competitor positioning, and consumer behavior specific to your product category. We identify opportunities for digital growth and brand differentiation in the highly competitive beauty space.
This discovery phase culminates in a strategic roadmap that aligns your brand's unique value proposition with consumer needs and digital best practices specific to the beauty and cosmetics industry.
Example engagements and deliverables
- Market analysis
- Consumer research
- Competitor benchmarking
- Brand positioning
- Digital opportunity mapping
- Strategic planning
Build
Based on our discovery insights, we develop a comprehensive digital strategy tailored specifically to your beauty or cosmetics brand. Our approach focuses on creating immersive digital experiences that showcase product textures, colors, and benefits in ways that resonate with beauty consumers.
Each client is assigned a dedicated account team with deep beauty industry expertise to ensure seamless communication and industry-specific guidance. Our beauty specialists work alongside our technical teams to create digital solutions that address the unique challenges of cosmetics marketing.
Throughout the build phase, we maintain transparent communication with regular updates and collaborative sessions to ensure your brand vision is being executed with precision and authenticity that beauty consumers demand.
Step Function's deep understanding of the beauty industry was evident from day one. They created digital experiences that truly captured the essence of our products and resonated with our customers.
Deliver
We meticulously test all digital assets across devices to ensure optimal performance and seamless user experiences that meet the high expectations of consumers. Our quality assurance process is rigorous and thorough.
Our launch strategy is designed to maximize impact and engagement, with carefully timed releases that align with your broader marketing calendar and industry events. We coordinate with your team to ensure a cohesive omni-channel approach that bridges digital and physical retail experiences.
Post-launch, we provide comprehensive analytics and insights to measure performance against KPIs and identify opportunities for optimization. Our industry expertise allows us to interpret data through the lens of consumer behavior specific to cosmetics and skincare products.
Included in this phase
- Quality Assurance
Our rigorous testing protocols ensure flawless experiences across all devices, with special attention to color accuracy and product visualization critical for brands. - Launch Support
We provide comprehensive launch support, including coordination with PR, social media, and retail partners to create a cohesive brand experience. - Ongoing Optimization
Our partnership continues with data-driven optimization and strategic guidance to keep your digital presence at the forefront of beauty industry innovation.
Our values - Industry expertise meets digital innovation
At Step Function, we combine deep industry knowledge with cutting-edge digital capabilities to create experiences that elevate brands. Our values reflect our commitment to excellence in this specialized space.
- Industry Expertise. Our team includes industry veterans who understand the unique challenges and opportunities in cosmetics, skincare, and personal care.
- Consumer-Centric. We design with the consumer in mind, creating experiences that reflect how people discover, evaluate, and purchase products.
- Visually Driven. We prioritize visual excellence, knowing that products demand high-quality imagery, accurate color representation, and attention to detail.
- Transparent. We maintain open communication throughout our process, ensuring our clients understand our approach and the value we deliver.
- Collaborative. We view ourselves as an extension of your team, working closely with your marketing, product, and retail specialists to create cohesive brand experiences.
- Forward-Thinking. We stay ahead of emerging technologies and consumer trends in the beauty space, from AR try-on experiences to personalized product recommendations.