About us - Industry expertise
We are a specialized agency of beauty and cosmetics industry veterans who combine deep sector knowledge with digital innovation to transform brands in the competitive CPG landscape.
Step Function was born at the intersection of beauty industry expertise and digital innovation—where cosmetics, skincare, and personal care specialists collaborate with technology visionaries to redefine brand experiences. Our founders, with decades of experience in beauty product development and marketing, recognized that in today's oversaturated market, incremental change leads to invisibility. True transformation requires an exponential leap.
The name "Step Function" (aka Floor and Ceiling Functions, and Greatest Integer Function) is derived from mathematics—describing the moment when gradual progress gives way to dramatic, discontinuous change. It's the perfect metaphor for what we create: breakthrough moments that propel beauty brands beyond conventional growth curves.
Our team brings unparalleled expertise in beauty product positioning, consumer behavior, and digital engagement strategies that resonate with today's beauty consumers. We understand the unique challenges of color representation, texture communication, and the emotional connections that drive purchase decisions in the beauty space.
- Value Created
- $2.3B
- Engagements
- 152
- Products Launched
- 934
Our culture - Beauty expertise meets digital innovation
We bring together beauty industry veterans and digital specialists in a collaborative environment focused on creating transformative experiences for cosmetics and skincare brands. Our diverse team balances creative vision with data-driven strategy to deliver results that elevate beauty brands.
- Industry Knowledge. Our team brings decades of specialized experience in beauty product development, marketing, and retail—understanding the unique challenges and opportunities in cosmetics and skincare.
- Consumer Insight. We deeply understand beauty consumers—their discovery journeys, purchase motivations, and the emotional connections they form with products and brands.
- Innovation. We constantly explore emerging technologies and trends in the beauty space, from AR try-on experiences to personalized formulation, creating breakthrough digital experiences.