We're your experienced Chief Marketing Officer

We don't just move the needle—we redefine the scale. Step Function creates breakthrough value that transform brands from indie to household names.

We're veterans from consumer and professional Beauty, Health & Wellness, Food & Beverage, and Fashion both public and private. We don't just have the experience and skillsets — we've invented entirely new categories, products, and services. We work alongside you, transferring knowledge and upscaling your capabilities while delivering transformative results.

We’ve worked with hundreds of amazing people

  • Loreal
  • Wella
  • Douglas
  • Sephora
  • Glossier
  • Coty
  • Estee Lauder
  • Olaplex

Offering - We help you identify, explore and respond to new opportunities

Every business has a lifecycle, our approach provides assurance of selecting and executing the best strategy for any given point in time.

  • Profit and Loss Management
    Strategic financial oversight that maximizes margins while sustainably scaling your beauty brand. We identify revenue opportunities and cost efficiencies across your entire operation, delivering actionable insights that drive bottom-line growth.
  • Operations and Supply Optimization
    Streamlining production and distribution channels to ensure product quality, availability, and cost efficiency. Our team analyzes your entire supply chain to eliminate bottlenecks, reduce waste, and create systems that can flex with market demands.
  • Growth Marketing and Omni-Channel Sales
    Data-driven strategies that connect your beauty products with consumers across all relevant touchpoints. We design integrated campaigns that maintain brand consistency while leveraging the unique advantages of each sales channel to maximize conversion.
  • Digital Enablement and Technology Transformation
    Modernizing your technology infrastructure to support innovation, enhance customer experience, and drive competitive advantage. Our solutions bridge the gap between your brand vision and the technical capabilities needed to deliver exceptional digital experiences that today's beauty consumers expect.
Performance Marketing
Growth Marketing
Community Marketing
Earned Media
Brand Marketing
Omni-Channel Marketing
Trade Marketing
Direct Response
Content Marketing
Influencer Marketing
Social Media Marketing
Email Marketing
SEO Marketing
PPC/SEM Marketing
Affiliate Marketing
Guerrilla Marketing
Inbound Marketing
Outbound Marketing
Account-Based Marketing (ABM)
Event Marketing
Experiential Marketing
Co-Marketing
Programmatic Marketing
Native Advertising
Performance Marketing
Growth Marketing
Community Marketing
Earned Media
Brand Marketing
Omni-Channel Marketing
Trade Marketing
Direct Response
Content Marketing
Influencer Marketing
Social Media Marketing
Email Marketing
SEO Marketing
PPC/SEM Marketing
Affiliate Marketing
Guerrilla Marketing
Inbound Marketing
Outbound Marketing
Account-Based Marketing (ABM)
Event Marketing
Experiential Marketing
Co-Marketing
Programmatic Marketing
Native Advertising

Tell us about your project